Buying for a new baby should be the easiest gift of the year — babies need things, parents are grateful, everyone wins. And yet most baby gifts end up unworn: wrong size, wrong season, or a fabric the parents quietly retire after one wash.
Here is the honest guide we give our own friends. Three rules first:
- Size up. Newborn sizes are outgrown in weeks, and new parents receive a pile of them. A gift in 3–6 or 3–9 months arrives exactly when the first wardrobe runs out — and when the gifting rush has gone quiet.
- Choose the fabric, not the slogan. A baby wears a bodysuit for 20 hours a day. Soft, breathable, washable natural fabric beats novelty print every time.
- Useful wins. The gifts parents remember are the ones they reached for at 3am, over and over.
Around £50 — the thoughtful one
The First Outfit Gift Set (£45) is the classic: everything a baby wears in their first days, in 100% organic Egyptian cotton — the softest cotton in the world. It is the gift for the final weeks of pregnancy, the hospital bag, the moment itself.
Also here: the Kimono Sleepsuit Duo (£53.90) — two wrap-front sleepsuits that nothing has to be pulled over a newborn's head to put on. If you read our kimono vs zip-up guide, you know why midwives like wrap styles for the early weeks.
£55–£75 — the one the parents would not buy themselves
The Day & Night Gift Set (£75) covers a full 24 hours of newborn life — daywear and sleepwear in one box. It is our most-gifted set for a reason: it is the one parents describe as "the things we actually used".
For babies past the newborn stage, the Growing Up Gift Set (£55, sized 3–9 months) is the size-up play — it arrives just as everything else stops fitting.
The showstopper
The Caico Gift Set (£99) is the full first wardrobe — the gift from the grandparents, the godparents, the whole office. If one box should say "we are so happy for you", it is this one.
For the practical gifter
Multipacks are the unsung heroes of baby gifting: a Crossover Bodysuit 3-Pack (£57) or Short Sleeve 3-Pack (£51) will be worn literally every day. Less ribbon, more gratitude.
Why organic Egyptian cotton makes the better gift
Every piece we make is GOTS certified organic Egyptian cotton — hypoallergenic, breathable, and softer with every wash rather than bobbling into the back of a drawer. A gift that survives sixty washes is a gift that gets remembered.
Free UK delivery on orders over £50 — and if you are unsure on size, size up. Browse all gift sets and multipacks here.